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Date Published: 18/10/2022
ARCHIVED - Costa del Sol luxury tourist sector wants to appeal to Miami and Houston visitors
German and British tourism is down in Malaga, so the province is looking to the USA for new revenue streams
After two years of pandemic, the number of foreign tourists coming to Andalusia and the Costa del Sol are finally getting back up to the levels they were at in 2019. And now the new flight connection between Malaga and New York starting in June 2023 – which has come in ahead of a planned New York-Seville connection – is set to further increase the number of American tourists visiting the region in the south of Spain after a drop in the number of German and English tourists.
In this sense, the Malaga tourist sector now has its eyes set on other connections to the United States, such as Miami and Houston.
The president of the Association of Hotel Businessmen of the Costa del Sol (Aehcos), José Luque, after meeting in the Delegation of the Junta de Andalucía in Malaga with its delegate, Patricia Navarro, and Gemma del Corral, delegate of Tourism, to analyse the tourist season, insisted that promoting luxury tourism is the way to go.
Luque remarked that the recovery of the air connection with New York, which returns in June 2023, is very positive for the city of Malaga: “North American tourism is a high-quality tourism with a lot of purchasing power.”
His comments come after the arrival of German tourists fell by 25% and British tourists by 20%, which should encourage the city to “look for alternative markets and the North American market is wonderful, as it was in the origins of the Costa del Sol”.
Hotels in Malaga saw a new record number of tourists this summer, with 1.95 million travellers arriving in Malaga between June and August and 7.3 million overnight stays. In terms of the number of passengers, this year has exceeded the figures for 2019, when there were 1.94 million, but in terms of overnight stays, it is slightly below the pre-pandemic figures of 7.4 million.
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