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Date Published: 18/10/2021
ARCHIVED - Marbella nominated as best travel destination in Europe
The city in Andalucía could win millions in promotions and media coverage
The coastal destination of Marbella has been nominated for the award of ‘Best European Destination 2022’ by the prestigious European Best Destinations travel website, a recognition that would see the city win ten million euros worth of promotion along with several high-profile write ups in associated media such as Forbes, Condé Nast, Yahoo and Geo.
The mayor of Marbella, Ángeles Muñoz, celebrated the achievement at a time when the focus of Andalucía is to resuscitate tourism after the coronavirus pandemic, and highlighted the fact that winning the award would strengthen Marbella as a destination for visitors “with high purchasing power, influencers, media and tourism professionals”.
Based in Brussels, the portal was created by the European Commission in 2009 to promote culture and tourism in Europe. Marbella is nominated along with 19 other cities that are known worldwide as “unique and quality” destinations, and the accolade has been known to increase tourism by 40% for previous winners.
The title of best destination will be awarded through an online vote on the European Best Destinations website, and the competition will be run over three weeks, from January 20 until February 10 of 2022.
Image: Archive
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