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Date Published: 17/02/2023

ARCHIVED - Murcia shopping centre becomes first in the Region to introduce signage system for the colour blind

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Nueva Condomina is leading the way in the Murcia Region by implementing the internationally-recognised ColorADD system

<span style='color:#780948'>ARCHIVED</span> - Murcia shopping centre becomes first in the Region to introduce signage system for the colour blind

Murcia city's Nueva Condomina is pioneering the ColorADD system for colour blind people in the Region, implementing the internationally-recognised code at all employee and customer points at the shopping centre.

Klépierre, owner and manager of more than 100 commercial centres in Spain, has teamed up with ColorADD to introduce the alphabet signage system in some its stores.

The project is part of Klépierre's ActForGood corporate social responsibility policy and complies with 6 of the 17 UN Sustainable Development Goals, which aim to promote diversity and inclusion to reduce inequalities among people.

The 'alphabet of colours' has been implemented in all areas of the shopping centre, from the car parks and waste separation areas for internal teams, to external customer areas.

This makes Klépierre possibly one of the first shopping centre companies in Europe to introduce the 'ColorADD' code at all points of contact with customers and employees and to acquire the code internationally.

The code system was created to make "communication more efficient, responsible and inclusive internationally" in order to enhance the daily lives of colour-blind people.

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It enables those with dyschromatopsia to identify colours when it comes to identification, orientation or choice. The system consists of five graphic symbols representing the primary colours - yellow, magenta and blue - as well as black and white.

By linking these symbols together, new graphic symbols can be created to represent the remaining colours. If the symbols are inside white squares they indicate light colours, if the squares are black they indicate dark colours.

Diego Sanchez, Operations Director of Klépierre for Spain and Portugal, explained, "this new project, which is already a reality...gives priority to values such as solidarity, inclusion and diversity".

Colour blindness or dyscomatopsia is a genetic disorder that makes some people unable to distinguish some or all colours. It affects 350 million people worldwide, almost two million of whom live in Spain. As colour is one of the most used means of communication, 41% of colour blind people have suffered integration problems and 90% ask for help to buy clothes.

Image: Ayuntamiento de Murcia

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